Helping you to lead the fleet
Working with online information and software providers
to address business challenges and drive revenue growth
We are expanding – be part of the growth story
Spinnaker is a small, specialist and well-connected consultancy, started by Jemma Macfadyen in 2008. Jemma has 13 years of business management and product development experience in the online information and software industry. We are now looking for qualified market researchers and business and data analysts to support the project team as the business (and the workload) grows. See contact us page for more details.
Our clients
We work with legal, tax and accountancy and regulatory information
and solutions providers in the UK and Europe:
British Standards Institute
Bloomsbury Professional
Chartered Institution of Building Services Engineers
Jordans
LexisNexis
Thomson Reuters
Wolters Kluwer
Client success stories
The challenge:
"As a leading independent legal publisher, we have a mid-market position in this practice area. We'd like to know more about what's happening at the city firms in order to formulate our product development strategy (online, offline and conferences)"
The activity:
Spinnaker secured fifteen face-to-face interviews at the top ten law firms in this legal practice area within two weeks.
The result:
A detailed presentation on the market, the key suppliers, the challenges, themes and opportunities. Covered the competitive landscape (which online subscription services were used by practitioners) and included ideas for new partnerships and new content areas.
"Jemma delivered an insightful research project covering the target market including leading suppliers and some of the challenges and opportunities. We were impressed with her ability to recruit participants from so many of the top law firms in such a short amount of time. She delivered a thorough report that's been essential in formulating our strategy in this area." Managing Director